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Compare Google Analytics vs Microsoft Clarity — both free. Traffic analytics vs heatmaps and session recordings. Which do you need?
Google Analytics gives you comprehensive traffic and conversion data — the industry standard. Microsoft Clarity shows you how users actually interact with your site through heatmaps and session recordings. They're complementary: use GA for the numbers, Clarity for the visuals. Many teams run both since both are free.
| Google Analytics | Microsoft Clarity | |
|---|---|---|
| Price | Free | Free |
| Annual cost | $0/yr | $0/yr |
| Best for | Teams needing detailed analytics at no cost | Understanding user behavior with heatmaps and replays |
| Feature 1 | Comprehensive data | Session recordings |
| Feature 2 | Free forever | Heatmaps |
| Feature 3 | Google integration | Rage click detection |
| Feature 4 | Industry standard | Free unlimited traffic |
Both Google Analytics and Microsoft Clarity cost the same: Free.
Google Analytics gives you comprehensive traffic and conversion data — the industry standard. Microsoft Clarity shows you how users actually interact with your site through heatmaps and session recordings. They're complementary: use GA for the numbers, Clarity for the visuals. Many teams run both since both are free.
Teams needing detailed analytics at no cost
Understanding user behavior with heatmaps and replays
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